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Ohanafy Customer Stories: Halfday Draft Cocktails

Halfday Draft Cocktails delivers premium draft cocktails to U.S. retailers but struggled with fragmented data and inefficient workflows. Find out how Halfday Draft Cocktails used Ohanafy to improve efficiency and customer satisfaction and position the company for continued growth.

About

Halfday Draft Cocktails, founded by Chase Brooks, supplies premium draft cocktails to U.S. retailers. To streamline operations and improve inefficiencies from manual tracking, Chase partnered with Ohanafy for a customized CRM solution to enhance data centralization and customer relationships.
Highlights
  • Fragmented workflows
  • Sought to streamline operations
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The Challenge

Halfday Draft Cocktails faced challenges with traditional record-keeping methods, limiting their ability to utilize customer interaction data, resulting in missed sales opportunities. Realizing the need for improvement, they implemented a more efficient system that provided real-time access to vital customer information, enhancing sales visibility and customer engagement.

Highlights
  • Manual record-keeping
  • Missed sales opportunities

The Solution

Halfday Draft Cocktails struggled with conventional record-keeping methods like spreadsheets, which restricted their ability to effectively use customer interaction data and led to missed sales opportunities. Recognizing the need for real-time access to vital customer information, the team adopted a more efficient system that improved visibility into sales activities, enhanced customer engagement, and optimized operations.

Highlights
  • Easy access to customer insights
  • Connected data network

The Results

Ohanafy’s platform provided an integrated solution that enabled Halfday Draft Cocktails' sales team to access real-time, context-rich customer information on the go, simplifying decision-making and improving efficiency. The intuitive interface and strong support ensured seamless implementation and a configuration to meet the company's needs.
"The fact that every record we create has a rich link to all other future and past records is what sets Ohanafy apart. I know who my sales reps talk to and what products people like, and it's all available on my phone in real-time. It's been a game-changer." Chase Brooks, Founder of Halfday Draft Cocktails

See How Halfday Draft Cocktails Fixed Inefficient Workflows

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