Halfday Draft Cocktails faced challenges with traditional record-keeping methods, limiting their ability to utilize customer interaction data, resulting in missed sales opportunities. Realizing the need for improvement, they implemented a more efficient system that provided real-time access to vital customer information, enhancing sales visibility and customer engagement.
Halfday Draft Cocktails struggled with conventional record-keeping methods like spreadsheets, which restricted their ability to effectively use customer interaction data and led to missed sales opportunities. Recognizing the need for real-time access to vital customer information, the team adopted a more efficient system that improved visibility into sales activities, enhanced customer engagement, and optimized operations.