Follow the journey.
An ongoing look inside Gulf Distributing’s rollout of Ohanafy, from the decision to the execution, in their own words, as it unfolds.
The latest from the Gulf floor.
Episode 03 · The Ground · June 2026
Less time in spreadsheets. More time in the streets with retailers.
This episode goes on the ground to show what that decision means for the people doing the work every day, from sales managers and operations leaders to supply chain voices across a multi-state operation, and what changes when sales, operations, warehouse, and finance all run from a single source of truth.
“When you’re not bogged down in antiquated systems that don’t talk to each other, that’s going to allow us to do what we really set out to do.”
The whole journey, episode by episode.
How the partnership came together.
A 25-person team chose the path forward.
Picking a platform that touches every part of the business is not a job for one department. Gulf assembled a selection team of 25 people from sales, warehouse operations, finance, and IT to pressure-test every option against the way the business actually runs.
The group worked from a single question: which partner could connect the whole operation without forcing Gulf to bend around the software? That search led to Ohanafy.
Mapping how the business really runs.
Before configuring a thing, the teams documented how orders, inventory, and deliveries move across Gulf’s six warehouses today, capturing the real workflows rather than the ones on paper.
That groundwork means the platform is shaped around Gulf’s operation from day one, not the other way around.
Configuring one platform for the whole operation.
Pricing, customers, products, and open orders move onto a single system, with the integrations and rules that keep all six warehouses working from one source of truth.
The rollout is phased rather than a hard cutover, so each warehouse comes online with confidence while the business keeps moving.
One connected operation, built to scale.
When the systems finally talk to each other, the wins compound: real-time visibility across the network, far less time lost reconciling disconnected tools, and a team free to focus on growing the business.
That is the return the partnership is built to deliver, and the foundation Gulf can grow on for the next 50 years.
Discover what Ohanafy can do for you.
Find out how Ohanafy can help your business connect every part of your operation.
This episode hasn’t been added yet.
Coming soon.